Why Now
There is a vacuum at the mid-level DC agency tier right now. The agencies that used to sit between boutiques and the big shops are gone or weakened. The political environment is forcing PR firms into advertising and grassroots work — and they need design partners who get it.
Key Agencies to Know About
Lead with B2B / advocacy / nonprofit work on your website and outreach. Your B2C portfolio is strong but it's costing you first impressions with agency clients.
Overflow Contractor on Standby
Vanessa Carbajal — ex-Meta/Apple, doing light consulting and nomad life. Puts together smart decks, can do thinking + doing. Not expensive. Vanessa French vouches for her and will connect you if you get overloaded.